All work

Food & beverage

SOURED

A glitchy, after-dark brand for sour-flavored caffeine powders built for gamers and night owls.

SOURED website

What we delivered

  • Web design
  • Brand identity
  • Backend systems
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The challenge

Find the real constraint.

Launch a loud, 18+ energy-powder brand whose website had to feel as weird and electrifying as the product itself — while still handling the age gate and the storefront cleanly.

The solution

Build the connected answer.

Jeterlytics built the brand and the site around the crew — Night Crawler, Grumpy Grape, and Candy Goblin — pairing a neon-green glitch look with an age-gated entrance and the systems behind the shop.

The result

A stronger way to operate.

SOURED now has a digital home that matches its voice: bold, sour, and a little unhinged, with the characters, flavors, and shop front and center.

More work

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